Knowing how to write an engaging email doesn’t mean anything if you don’t have a list to send it to. Whether you’re starting from scratch or you simply want to grow your existing email list – here are some tips to get you going.
1. Exchange Business Cards
Meeting someone in person and exchanging business cards is a great way to build up your email list. Just make sure you have an easy and clear way for them to opt-out of the list if they don’t want to receive them.
2. Add an Email Subscribe Form
Give your website visitors plenty of options to opt-in to your email blast. This could be done by adding a signup form on your contact page or by adding a pop-up lightbox with a signup form.
3. Host an Event
An event is a good way to meet people and build trust so they feel more comfortable giving out their emails. You could start exchanging business cards, have people signup with their emails to enter a drawing, or you could have them fill out a survey and check a box if they want to receive emails.
4. Offer “Email-Only” Deals
The email-only deal can spark a person’s FOMO (fear of missing out). By offering deals or promotions that are only available to people who receive your emails, you create a desire to be included. People will want to sign up because they won’t want to miss any potential discounts.
5. Encourage Forwarding
Your emails shouldn't always be about selling your product or your company’s image. Try to include valuable information in your emails so that people will want to forward them to their friends, co-workers, and family. Make sure you add a link to sign up for your email blast so that anyone who gets your email from a friend can join.