A great way to get your business seen online at little to no cost is to claim it on search engines and review sites.
There are many online review sites out there, and your business may already be listed on them without your knowledge. It’s important for your company’s reputation to seek out the popular ones and take ownership of your business presence, which means making sure all of your contact information is correct, and replying to customer reviews, especially any negative ones. A lot of business owners don’t want to engage in review sites, but when they do, it can really be beneficial to their business.
These are the big three where you should go and claim ownership of your business:
Google allows you to claim your business through Google My Business. Here you can manage your business hours, your location(s), upload pictures, and respond to reviews. When responding to reviews, the best practice is to be genuine and interact with your online customers the same as you would in person. Negative reviews, when handled with care, can turn into an opportunity to show how much you care about your customers’ experience. Plus, the more reviews you get on Google can place you higher in the Search Engine Results Pages (SERPs), so encourage happy customers to write a review of their experience.
Yelp is the largest review site with 144 million users, so having your business listed on it may get you a lot of exposure you didn’t think was possible. Encourage reviews on Yelp because they often show up on the first page of online search results since it’s such a popular, relevant website. Even if you offer B2B professional services as opposed to consumer or retail stores, Yelp is still for you.
Although Yahoo may not be as popular as Google, some people end up on Yahoo (or Bing) search results without realizing it. For that reason alone, it’s worth it to claim your business on Yahoo Local.
You might also check out sites such as Angie’s List or niche community pages to see if your information is already listed. It’s important to make sure your business is being represented accurately. And best part of all, these efforts take only your time, not your money. Registering your business on review sites and search engines is typically free.