This month we’ll once again focus on SEO, but we’ll get more specific to ‘local SEO’ since it’s becoming a much more prominent feature in search engine result pages (SERPs).

As we look ahead to 2018, businesses need to be aware of local SEO as another strong marketing tool when planning for next year’s strategies. If your company has an online presence, you’ll want to make sure to include local SEO into your plans and learn how to be a contender in that space.

You’ve probably noticed when you search Google, you get listings for businesses near you, the brick and mortar locations. You could say Google is the new telephone book. Instead of flipping for phone numbers and addresses, we simply search online for that which interests us, and Google will show us a variety of stores nearby with location and contact information. No longer do I have to memorize the phone numbers for my favorite restaurants, because I can pull it up quickly on my smart phone.

With the convenience of searching online via smart phones, and from our activity on social media sites and even email, Google and other search engines have come to know our search behaviors, interests and location, and therefore try to show us the most relevant information. Often you’ll see local shops and contacts for whatever it is you’re searching for.

On the flipside, if you want your business to be the one showing up in SERPs for local SEO, you have some things to work on.

The formula to achieve a local SEO presence is constantly changing, but there are quite a few important factors for you to know, and we’ll discuss those in detail in December.