During the 2016 Super Bowl, CBS charged $5 million for a 30-second commercial spot. That was strictly for air time, not including any production costs to make the ad. To be seen by 100 million people worldwide is very appealing, but most companies don’t have that kind of advertising budget to afford such a remarkable display.

But what if you could create a Super Bowl ad effect closer to home, using your smaller ad budget to create a big impact in your local area? The good news is you can do that fairly easily without spending millions of dollars, and it’s a great way for small businesses to get their brand out in the community. It’s called local store marketing or neighborhood marketing.

Basically, local store marketing is a method that targets consumers right in your neighborhood or community using a variety of advertising techniques. Some of those marketing techniques may include a mixture of online and off-line methods, including buzz marketing where customers spread the word about you and your business. If done right, you could make a big impact where it matters most.

Here are some local marketing methods:

- Direct mails

- Local paper ads

- Inserts / coupons

- Local TV / radio ads

- Search engines

- Social media

Especially when it comes to online media, there are ways to more specifically target the customers you want. But first, you need to understand how things works, and come up with a strategic plan so it works effectively. Stay tuned this month as we dig into some of the online methods for local marketing.